When faced with choosing one super power, a lot of people would opt for “invisibility.” I get it – you could spy on suspicious acquaintances, sidestep your bad hair days and find out what your co-workers are saying about you. But in terms of LinkedIn, “invisibility” is not a super power, it’s kryptonite.
Unfortunately, a lot of people don’t even know they’re invisible on LinkedIn. They think that if they fill in their profile with their past and present jobs, add a picture, and write a Summary they are good to go. But they’re wrong.
So how do you find out if you’re invisible on LinkedIn?
First, you’ll want to do a LinkedIn “People” Search on your name.
I have a client that did a self-search and came up on the 10th results page of LinkedIn. Although he does have a common name, with a little work he could come up first page instead of the 10th. Now if I can just get him to trust social media for business, he’ll build his profile for LinkedIn Search Engine optimization and he’ll get the job offers he wants. You know who you are! Yes you!
You don’t have any excuses! You received the “6 Weeks to More Success Through LinkedIn” Video E-Course as a gift when you engaged me as your Career Coach. So, let’s get cracking! (That was a Coaching nudge brought to you by Donna Schilder, MCC, Leadership, Career, & Business Coach). And for those of you who aren’t my clients and haven’t purchased the program, the “6 Weeks to More Success Through LinkedIn” E-Course will give you the #1 Secret to attracting the right reviewers to your LinkedIn Profile. So it’s time to purchase it!
Anyway, the next step in investigating where you show up in LinkedIn searches is to use search terms that your customers or recruiters might use to find someone like you.
For example, if you’re a graphic designer and you want to see how easily a customer could find you, do a few searches on “graphic design services” to see where you fall in the list. If you’re looking for a job in marketing, use words like “brand management”, “market research” or whatever represents the kind of work you want to do.
When you do the searches, take a look at your position in the search results. The next question is, how do you move up to the first few pages of search results?
The answer is in LinkedIn Profile search optimization. While my 6 Week Video E-course gives a more comprehensive overview of how to achieve search optimization, adding keywords, joining Groups and having a complete Profile are a few ways to optimize your search placement in LinkedIn.
After you work on your LinkedIn Profile, repeat the search again to verify that you have moved up. Repeat the process as necessary to attain the placement you desire.
Next, ask your friends and colleagues to search for you on LinkedIn (using your name and then your selected search terms) and have them tell you which position you appear in. Then if possible, ask people who aren’t Linked to you to search for you with those terms.
A person’s LinkedIn Connections play a role in the LinkedIn Search algorithm, so no one’s search results will be exactly alike. And you will come up higher in searches executed by people who are LinkedIn to you.
After you find out where you’re placing in searches by friends and colleagues, you may want to make adjustments to your Profile and have them repeat the search.
By employing the techniques in my Video E-course, I’ve optimized my LinkedIn Profile to improve my placement in LinkedIn search results.
Below, you’ll see that if you search for “Leadership Coach”, I’m the second entry on the page (unfortunately I’ve been sharing my secrets with fellow Coaches and don’t always appear in the #1 spot!!!).
So my recommendation to you is to test your placement in LinkedIn Searches and work to appear in the first page of results. Then, check on your replacement monthly or quarterly and adjust your Profile if you’ve fallen off the first page to ensure you continue to generate Recruiter or Customer inquiries.