Posted on Sep 16, 2012

LinkedIn's New Format ChangesLinkedIn’s shiny, new makeover was launched just in time for fall. The business networking site’s “new ‘do” has a few key features worth highlighting (which I will discuss in future posts), but first, it is URGENT to note that the area for your LinkedIn Profile picture has been expanded.

What does this mean? It means that your LinkedIn Profile picture might look strikingly different than it did a few weeks ago because LinkedIn has expanded the picture area.

The switch to a larger Profile Picture area is good because it means your picture will be more prominent, and your picture is one of the most important aspects of your Personal Brand.  However, this expansion may have made your picture (as it is currently uploaded) look bad.

Your picture may:

  • Be off center
  • Show more of the background than was previously shown (which might mean more clutter is showing, or that your girlfriend, who you meant to crop out of the picture, is now front-and-center).
  • Show more of your body
  • Appear stretched or distorted

What you need to do right away is:

  1. Log in to LinkedIn and check your LinkedIn Profile Picture.
  2. If it looks ok, you’re one of the lucky ones. There’s nothing more you need to do.
  3. If it doesn’t look good, re-crop the original photo to fit the new size requirement. This could mean either reducing or increasing the amount of the picture you crop, depending on how yours was affected.
  4. If re-cropping doesn’t work, choose a new picture and upload it.
  5. View your revised profile to see verify that the changes you have made look ok.

It is important that we as LinkedIn users preserve our Personal Brand.  And our pictures are one of the most important aspects of that Brand.  So go check your picture NOW!


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