Posted on Jul 23, 2012

LinkedIn NetworkIn looking back at my previous blog posts, I realized that many of them focus on why it is so important for job seekers to build their LinkedIn Networks. While an abundance of quality LinkedIn Connections can help any job seeker, I want to emphasize that it is equally as important for everyone to build their LinkedIn Networks, employed or otherwise.

To put it bluntly, you may have a job now, but the honest truth is that you never know when you might lose it. The same goes for those who might one day feel they need to make a career change. The more work you put into your network now, the easier it will be later to find your dream job.

Here’s why:

1. You will have more people to notify that you’re looking for a job (and therefore more opportunities will become available to you).

2. You will have connections in more companies, which will help you in two ways:

a. If you’re applying for a position at a company where you have a connection, you can request a warm introduction to the hiring manager.

b. If you are targeting a company that you would like to work for, you will have more of a chance to have connections within that company.

3. You will have more 2nd tier connections accessible to you through your first tier connections, so that you will be able to access more companies through them.

4. You will be notified of more job openings (by your connections).

5. More Recruiters will see you in their People Searches.

6. More Hiring Managers will see you in their People Searches.
And in addition to job-related help, if you start building your LinkedIn Network today:
7. You will have more resources to go to for information:

a. For example, if you have a question about Human Resources, you can pull up a list of the people you know who are in HR ask them for help/advice. If you have a more technical question, for example a question about WordPress, you can look at who you know that lists “Wordpress” in their skills.

b. If you’re involved in a professional organization, you could do a People Search for trainers or speakers to find a speaker for an upcoming event.

8. When you need to find services for your company or for yourself personally, you can use the LinkedIn People Search function to find good, credible service providers (e.g., a financial advisor or an Employment Law Attorney). If you have a large, diverse network you might either have one in your network or in your 2nd tier connections. If they’re in your 2nd tier connections, you can easily send an email to the person(s) they are connected with in your network to ask for an introduction. And the great thing is, you can look at the Recommendations for service providers and also who wrote the Recommendation — that way, you can ensure that you’re considering a credible source.



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