An arsenal of current industry news is an incredible advantage to have. Why? Because having an impressive knowledge base gets you noticed by employers, coworkers, upper management, clients, etc. If you exhibit a genuine effort to keep current in your field, people will recognize your drive and passion.
So how do you keep current? It used to be that you’d have to subscribe to an industry-specific journal or magazine to read-up on case studies, best practices and recent developments in your profession. Not any more!
LinkedIn Today allows you to see all of this and more for free! It truly is a great resource to have. You can choose to follow multiple industries and fields, like Public Relations, Careers & Recruiting, Marketing & Advertising, etc. Once you’ve selected your interests, LinkedIn Today will automatically add the top trending stories in each of those fields to your news feed. Your news feed is constantly refreshed, so you’ll be able to keep up with news as it happens.
Think about it how you can use this to your advantage: if you’re going to a networking event and need a few talking points, all you have to do is glance over your LinkedIn Today news feed for some conversation starters. If you have a lunch date with your supervisor or someone from upper management, study the recent trending stories and bring them up in conversation.
If you’re not already using LinkedIn Toady, here’s how to get started:
- Hover over “News” from the top menu bar. Click on “LinkedIn Today” from the drop-down menu.
- This will bring you to your LinkedIn Today homepage. Click on the small wheel-looking icon to the far right of the screen, underneath the search bar. This is the “Customize your news” icon:
- Here is where you can customize what you want to see in your news feed. LinkedIn will have some recommendations for you to follow, but make sure to select those that relate to your profession, clients, etc. Select the industries you want to follow by clicking on “Follow.”
Follow as many industries as you’d like – the more you follow, the more you’ll know!