Posted on Jul 14, 2011
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Low angle view of two business executives shaking handsHere’s the problem: you know that if you knew “the right people” in your company you would get assigned to important, high profile projects and that through your participation in those projects, you would gain a better chance of getting promoted.

Unfortunately corporate etiquette doesn’t allow you to jump two or three levels above your boss to invite the Executive VP of Finance or the CEO of your company to coffee. Luckily LinkedIn™ offers a solution. You can send a link invitation through LinkedIn to the Executives in your company. And when you link with the Executives in your company you are promoting your “Personal Brand.”.

Your LinkedIn connection with the Executives will start a relationship with them and open a communication channel. Once you’re linked, they will know your name and the next time they see your name in correspondence or hear it in a meeting they will know who you are. Then as you appear in the LinkedIn Status Update E-mails (because you have updated your Profile, given or received a Recommendation, or posted a Status Update), they will gain additional information about you.

Hopefully at some point they will review your LinkedIn Profile. And because you’ve built a robust, interesting profile, they will gain new awareness of your talents, skills, and experience, not just at your current company , but at the companies you’ve worked for in the past.

This new awareness of what you have to offer will position you for consideration for assignment to those high profile projects and promotions.  Believe it or not, this strategy is working for more than one of my Coaching clients.

Review all Top 10 Ways to Improve Your Personal Brand Within Your Company.

Remember, success is about who you know, and even more importantly, who knows you! Want to know more about using LinkedIn to create business success? If so, consider purchasing the “6 Weeks to More Success Through LinkedIn” Video E-course.

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