Posted on Oct 18, 2012

Presidential candidates aren’t the only ones asking for your endorsement this November. This election season, LinkedIn has launched an Endorsement feature, a nonpartisan way to express your support for one of your Connection’s skills or expertise.

When you look at your Connections’ profiles, you will notice a big blue box at the top of the screen:

LinkedIn Endorsements

This voting box enables you to confirm whether or not your Connection possesses the skills or expertise.

To begin, look over the skills listed and de-select any skills you don’t want to endorse.  If you want to endorse a Connection for a skill that isn’t already listed in the box, you can manually enter the skill where it says “Type another area of expertise….”

Remember: you only want to endorse skills that you can personally attest to have witnessed. Doing otherwise may adversely affect your credibility and personal brand.

When you’re ready, click “Endorse.” Your Connection will then be notified with a message that looks like this:

You've been endorsed!

Your Connection can either choose to “Add to Profile” the Endorsement or reject it by clicking on Skip. If they accept the endorsement your LinkedIn Profile picture will be added to the “Skills & Expertise” section of their LinkedIn Profile:

Endorsed skills & expertise

In summary, endorsing someone via LinkedIn is a quick and easy way to accredit his or her skills without writing a whole Recommendation. It’s also a great way to boost your LinkedIn activity. However, please keep in mind that a LinkedIn Endorsement should not be seen as a replacement for a Recommendation.

To learn more about the benefits of giving and getting Recommendations, consider taking my “6 Weeks to more Success Through LinkedIn” Video E-Course.

Through this course, I will help you build credibility and better promote your personal brand through LinkedIn Recommendations. Try it today!

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