Posted on Dec 20, 2012

While I was reviewing LinkedIn Profiles to give my esteemed colleagues LinkedIn Endorsements, I discovered that many of them were guilty of not adding a Skills section to their Profile. This is a big mistake! Not having a Skills section is a bad idea because if you don’t have one, then no one can Endorse you. Moreover, it is believed that the Skills section is going to be a strong driver in LinkedIn searches, meaning it will have a large impact on where your Profile pops up when someone does a LinkedIn People search for you. If you don’t have a Skills section, you will appear lower in these LinkedIn People Searches.

If you have the new LinkedIn Profile (which looks like mine below), you should automatically have a Skills section. (As a side note, the new Profile format roll-out is on an unknown schedule and as of yet, only people who have requested the Profile change have received it.)

New LinkedIn Profile


If you do not yet have the new Profile, then follow these instructions:

To add a Skills section, click “Edit Profile” from the drop-down menu bar.

Edit Profile


Page down to the “Add sections” button below your Profile Summary. Click on “Add sections.”

Add sections

That will bring you to the page shown below. Select the Skills section.

Section selection


Next, add at least 10 of your Skills (you can add up to 50!). When thinking about which Skills to choose, ask yourself, “What would a recruiter or a customer type in as the keyword to find someone like me?” That’s what your Skill will be.

Once added, your Skills will look like the screen shot below. Now you’re ready to be Endorsed!

Skills & Expertise

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