Posted on Mar 5, 2012
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Commenting in LinkedIn Groups(part 6 of “LinkedIn Groups: Untapped Goldmines of Opportunity” series)

If you’ve mastered the Golden Rules of LinkedIn Group Participation, you’re now ready for phase two: participating in Groups.

That’s right – it’s time to join the conversation. If you’re like most people, the thought of introducing yourself to an audience of 500+ people might make you a little queasy. “What should I say? Will people respond to my question? How do I even get started!?”

If this sounds like you, save those sweaty palms for another day because commenting in LinkedIn Groups is not as difficult you think.

First of all, it isn’t a live speech. You have all the time in the world to create an intelligent, well-worded response and/or question to share with the group.

Secondly, I am here to help! Below I have listed several ways you can seamlessly work your way into the LinkedIn conversation:

1. Stir the Pot (‘o Gold): Ask a question to get a conversation started. In general, people like to share their ideas or offer their advice. Ask a question you think the Group members would be able to answer — Just make sure that it’s a meaningful question that other members might also want to know the answer to.

2. Throw ’em a Glittery Bone: Make a name for yourself with a hunk of gold. Grab group members’ attention with an intriguing or provocative statement/question (again, just make sure it’s relevant and appropriate). For example, in one of my Human Resource Groups, someone asked this question:

Would you fire someone for eating a $1.50 bag of chips?

3. Try it on for size: Dip your toes in the conversation by joining a dialogue that has already started. If you’re just getting started participating in Groups, this is a great way to ease yourself into the process.

4. Share the Wealth: If someone asks a question and you know the answer – go for it! But remember, only share useful information.

5. A Gold Carpet Event: Post an event that you think members would be interested in (be very careful, though – do not post an event that is purely self-promotional). For example, an upcoming event on Conflict Management would be a great thing to post in a Human Resources LinkedIn Group. You could also post a notification for an upcoming certification exam that would be relevant to the Group members.

6. Calling all Miners: Post a job opening. Posting jobs is a great services to group members.

Give some of these ideas a try and see how they work for you! If you need a little more guidance, I’d be happy to help. Contact me via Facebook, Twitter or LinkedIn and let me know what I can do for you! Also, my “6 Weeks to More Success” Video E-Course has a segment on joining the right groups. Check it out!

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