(part 9 of “LinkedIn Groups: Untapped Goldmines of Opportunity” series)
In my previous post, I discussed the importance of personalizing Link Requests. The post focused on three personalizing elements that I’ve found to be the most effective in convincing someone to accept the request.
While these three strategies still are successful introductory tools, there are some instances that call for a slightly different approach, specifically contacting recruiters, hiring managers, potential clients and referral partners.
Below are some examples of how you can create a personalized Link Request for these special cases:
“I’m looking for a job in the area that you recruit within, as shown on your profile. I would love to have a conversation with you to talk about any openings you’re aware of that might match my qualifications.”
Here are several ways to start a message to a potential hiring manager:
“I’m very interested in working for XYZ Company because _____. ”
“I was wondering if you would be willing to have a 15-minute informational interview with me where I could learn more about your company and any current or future opening you may have.”
After the introduction, highlight your qualifications and how you could be of service to the company. In other words, let them know how you can help them.
This situation can be tricky because you definitely don’t want to come off too “salesy”. In reaching out to them, highlight anything you have in common, complement them and then ask for a “get to know you” phone call. It is important that you take this approach rather than simply say that you’re looking for a client. Handling this type of “Link Request” requires a gentle touch and must be done very tactfully. In a future blog post I will tell you how to work toward moving the “get to know you” phone call toward a sales opportunity.
“I’ve been looking for a therapist that specializes in dealing with the stress of public speaking, as many of my clients have this issue. I would love to do a ‘get to know you’ phone call so that I can determine if you would be a good referral for my clients.”
“I see that there may be some overlap in the kinds of clients we serve. I wonder if we might set up a ‘get to know you’ phone call to determine if there are any ways we can help each other.”
NOTE: There is a 200 character limit to “Link Requests.” If you need to write more, you can start with a message to the person and follow up with the “Link Request” since you are allowed to send messages to people who are in Groups with you.