Posted on Dec 6, 2011

Identifying and Using KeywordsHow do I attract the right person? What a time consuming, mind-boggling challenge in today’s techno world. Women obsess over it, makes millions from it, and a clever series of commercials starring a ripped Isaiah Mustafa have men dousing themselves in Old Spice over it.

It seems there’s no simple answer to this question – be yourself, swig Scope, squeeze into your Spanx, pump iron until you drop – who knows what works.

But, you can rejoice! In the world of LinkedIn, there is an answer.

IN a previous post we discussed how you can use LinkedIn to find recruiters, but do you know how you can use LinkedIn to be found by recruiters?

I’m going to let you in on a little secret. Actually, it’s the #1 Secret for attracting the “right” people to your LinkedIn Profile:

If you want to be found by the right people (new clients, recruiters, business partners), you need to incorporate the right keywords into your LinkedIn Profile.

To identify attractive keywords for your LinkedIn Profile, you must first ask yourself: “Who do I want to attract on LinkedIn?” Clients? Customers? Hiring Managers? Recruiters? Business partners?

Once you’ve determined your target audience, figure out which specific words they would use to find you. Don’t simply plug in keywords you would use to describe yourself, because your desired audience may not use the same words to find you.

For example, you may call yourself an attorney, but a client might use the word “lawyer” to find you. You may think of yourself as a Healthcare Administrator, but a recruiter might type in “Healthcare Executive” when they are searching for candidates to fill a position.

But how do you find the right keywords?

If you’re a business owner or solo-preneur, you can find keywords by reviewing your competitors’ or colleagues’ LinkedIn Profiles or websites, or you can survey your current clients to see what words they used to find you and/or which words they would use to describe you.

If you’re looking for a job or developing your career, go to Job Search Websites (go to which aggregates and along with many other Job Search Websites). Search the keywords listed in the job descriptions you’re interested in. These are the keywords that the recruiters and hiring managers have used to find their ideal candidate, so it’s a good bet that they will use the same words when they search LinkedIn for job candidates.

Another way to find keywords is to talk to people you know within your industry. How would they explain their skill sets and qualifications? Also, use your LinkedIn Network to find keywords by looking at your colleagues’ LinkedIn Profiles.

Also, to broaden your opportunities, make sure you’re covering what your job would be called in different industries. For example, every company has an “Information Technology” (IT) Department, but in some industries, it’s referred to as the “Information Services” (IS) Department.

Lastly, take a look at the Top Keywords Used by Recruiters on “The Ladders”. I have a link to this under the “Free Tools” section of my website.

As far as placing these keywords, certain sections of your LinkedIn Profile are thought to have more weight in the LinkedIn Search algorithm. In my Get Linked In Now! videos and E-Books, I go into further detail about how to place your keywords in the most impactful areas of your LinkedIn Profile.

So there you have it! The LinkedIn Law of Attraction. If only you could just type in a keyword to find the man or woman of your dreams!!!!


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  1. James says:


    Donna I clicked on your url for the FREE Tools and its not found, however looking at your url above the url should be

    Great Blog and thanks


    • DSchilder says:

      Hi James, Sorry about that. I’ve ran into this issue a few weeks back and it seemed to be resolved. And, it seems to be working now. Please try again and let me know if you can’t access it. I hate these intermittent bugs! Donna

  2. Hi, Donna. Just wanted to let you know that I really enjoyed your post and your take on how Linked In can be used to attract what you need. Thanks for sharing and fresh and unique aspect of the Law of Attraction!

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