Every morning, I check my Twitter and see quite a few things I could have done without. I am especially peeved by Tweets along the lines of “I’m #hungry.” Not only could I care less, but it seems like such an odd and irrelevant thing to announce to the world (let alone hashtag). While I could go on for hours about these silly little Tweets, I’ll let it slide because, hey, it’s Twitter. At least people aren’t rambling on about irrelevant personal nonsense in their LinkedIn Status Updates.
Or are they??
Using LinkedIn Status Updates is a great way to boost your LinkedIn activity. The more active you are on LinkedIn, the higher you show up in LinkedIn People searches. And being found in People searches leads to clients, recruiters, or hiring managers contacting you.
That being said, in order for it to be effective in marketing you, a LinkedIn Status Update needs to have a completely different tone and content than communications on Facebook and Twitter.
Remember, LinkedIn is a BUSINESS Networking site!!!
LinkedIn Status Updates are like a mini blog that can keep your important business connections informed of your activities, events, accomplishments, professional developments, and new product or service offerings. They allow you to stay top of mind and show people that you can be of value to them. And they can be used to drive people to your blog and/or website.
You can also build relationships with your business connections by posting information that’s helpful to them. For example, if you’re in finance, you could use Status Updates to give financial/stock information, business information, changes in company status, or any news updates.
For you advanced Social Media practitioners, you can feed your Tweets to LinkedIn; just make sure they’re professional. And be careful not to get your accounts mixed up — we don’t want any questionable late-night Tweets popping up on your LinkedIn newsfeed!
Look for next week’s post in which I will duke it out with the good, bad, and downright ugly in LinkedIn Status Updates — after reading the next two posts you will be a LinkedIn Status Update expert!