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LinkedIn® Laws of Attraction



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LinkedIn® Laws of Attraction:
Why Should a Coach Market Themselves on LinkedIn?

By Donna Schilder, PCC, Business Coach

Get in the Game!

LinkedInMy recent Telecall with Garry for choice Magazine’s Multi-Media Series on ”6 Steps to a LinkedIn Profile that will ATTRACT Coaching Clients” was very well attended (682 callers). I think it was well attended because we as coaches know we need to be using LinkedIn to market our practices, but it feels overwhelming to actually do it. But luckily it isn’t really that hard, you just need someone to show you how!

In this Expert Series on the “LinkedIn Laws of Attraction,” I will cover how to ATTRACT potential clients to your LinkedIn Profile. That’s the first step in using LinkedIn to enroll more clients into your Coaching practice.

In a future choice Magazine Expert Series I will cover how to “CATCH” the client once you’ve ATTRACTED them to your LinkedIn Profile.

The focus of the first part of this series is:

Why Coaches should market on LinkedIn?

I know you’re wondering if it’s worth the effort to build a LinkedIn Profile and upload your contacts.

The answer is a resounding YES!!!!

You’re also wondering how much effort it will take to attract clients through LinkedIn. I would estimate that:

  • Building your profile takes about the same time as it takes to write a resume
  • Uploading your database(s) takes about an hour?
  • Joining targeted LinkedIn Groups takes another hour

That’s really not that large of an investment in time!

And even if you never put any additional effort into LinkedIn, if you just set it and forget it, you will benefit from having a LinkedIn Profile.

Since we know that we are more likely to take action if we know what the benefits of that action will be, here is a list of the benefits of being on LinkedIn:

  1. Your potential clients are on LinkedIn:
    • The average LinkedIn member makes  $100,000 per year
    • 37 Million of the LinkedIn users are Sr. Executives
  2. Being on LinkedIn builds your credibility.
  3. Your profile allows you to show your prior work experience, which may ATTRACT clients that work in the same industry or hold similar positions.
  4. Your LinkedIn Profile builds your Internet Presence. Your Profile shows up outside of LinkedIn, in Google, Yahoo, and Internet Explorer searches (as long as you don’t set your Profile as private).

When I first put my LinkedIn Profile up, I had clients say they looked me up on LinkedIn after they found me on my website, and every once in a while I would get a client directly from LinkedIn.

But here’s the kicker:  when I started spending just 90 minutes a month on LinkedIn activities I started getting 1-3 clients per month!!!  (The caveat is that I now have over 1000 connections)

And the possibilities for participation on LinkedIn are endless, so the sky isn’t even the limit!

Like anything else though, if you don’t do the right things, you may not get much out of it. So I hope you will continue to read this series and visit my website at: to learn more about how to leverage the power of LinkedIn.

Look for Part 2 of this series where I’ll cover the:

#1 Secret for ATTRACTING Potential Clients
Through LinkedIn

Invitation to Action:

Get a LinkedIn account or if you already have one, print out your current Profile to see what improvements you might be able to make. Look at other Coaches Profiles to learn what to do and not to do. Take a look at my LinkedIn Profile:

About Donna

Donna SchilderDonna Schilder, PCC, Business Coach, is the Creator of  the “6 Weeks to More Success Through LinkedIn” VIDEO E-Course – Just $47!

Donna is also blessed with a unique combination of left and right brain thinking, that makes her the ideal person to teach others how to use Social Media (from both the technical “how-to” aspect and the “creative” how to use it to increase your business aspect).

Donna has been quoted in both the Wall Street Journal and NY Times, and featured on E! Entertainment Channel. Her coaching practice is dedicated to helping people be successful and happy, using the quickest, most efficient path possible.

She coaches Solo-preneurs such as Coaches, Business Consultants, Trainers, Public Speakers,  Financial Advisors, & Attorneys on how to BREAK THROUGH THE BARRIERS that hold them back from successfully marketing their businesses. She also coaches Leaders in large corporations. Learn more about Donna at:
or call or e-mail her at:
(562) 434-7822 (PST). LinkedIn:

The Expert Series is brought to you by choice Magazine as part of our ongoing efforts to bring opportunities for learning and growth to the coaching community. Delivered in four parts every two weeks, each series covers useful topics for business development and coaching insights, serving the needs of leaders in all areas and walks of life. Archived copies of previous series can be found here.








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